82 (Sell): Telling crispy customer stories and using unexpected honesty (Nick Casale, Director of Sales @ Sendoso) | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast
82 (Sell): Telling crispy customer stories and using unexpected honesty (Nick Casale, Director of Sales @ Sendoso)
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FOUR ACTIONABLE TAKEAWAYS
Set the ground rules for your prospect’s competitive evaluation (sell the model)
Lean on your winning zones & the prospect’s priorities, then identify where competitors fall short.
Gain traction against incumbents by explaining why market leaders are playing the game wrong.
Tell relatable, crispy customer stories by painting the specific people and their journeys.
PATH TO PRESIDENT’S CLUB
Director of Sales @ Sendoso
First Sendoso Sales hire and employee #3
Former SDR & AE @ Talkdesk
RESOURCES DISCUSSED
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