FOUR ACTIONABLE TAKEAWAYS
Don't shy away from including images in your prospecting emails, particularly if you sell a visual solution.
Add value with a “thinking of you” email in advance of your sales call that shows some examples of what some of their peers are doing with you or what other similar customers are doing.
When you open your email using a trigger-based approach, state your observation confidently and then follow it up with an unsure tone question. Example is: “Here's what I've seen your ads look like. Have you ever tried to do X?
Use intentionally boring subject lines, like “Podcast Episode” that follow the “internal camouflage” principle.
PATH TO PRESIDENT’S CLUB
Account Executive @ Marpipe
Senior SDR @ Marpipe
Sales Development Representative @ Smartly.io
Client Service Associate @ Guidepoint
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Things you can steal
194 (Sell) NOT Personalizing Your Emails to Get More Deals (Julia Carter, Marpipe) | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast
