ACTIONABLE TAKEAWAYS:
Permission-Based Introduction: Identify an executive, then request an intro to their top lieutenant by tying outreach to an executive-level metric they care about.
Funding Intent Matters: Don’t just track funding announcements—dig into how the company plans to use the money and align outreach to support that goal.
AE & SDR Account Strategy: AEs select accounts, build a POV, and own outreach to execs, while SDRs focus on below-the-line contacts with AE guidance.
Account Tiering System: Rank accounts as green (30-50), yellow (130), or red (30-50) based on deal size and buying likelihood to prioritize outreach effectively.
MADDY'S PATH TO PRESIDENTS CLUB:
Account Executive @ Webflow
Account Executive @ SafeGraph
Account Executive @ Procore Technologies
Account Executive @ Procore Technologies
Senior Business Development Rep @ Procore
RESOURCES DISCUSSED:
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Things you can steal
How to Open & Close More Deals With Key Accounts | Maddy Jackson | Ep. 284 (Sell) | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast
