ACTIONABLE TAKEAWAYS:
Leverage Twitter for Outreach: Use X (formerly Twitter) creatively to direct prospects to your personalized email. Vin records and tweets videos at CMOs to grab their attention.
Smart Follow-Up Strategies: If emails aren’t opened, start a new thread. If they’re being opened, reply to the same thread to keep your outreach efforts visible.
Cold Email Framework: Craft emails with an observation, the problem, a solution, and a clear call to action for maximum impact.
Use Unique Triggers for Follow-Ups: Don’t repeat the same email. Write four emails based on different research triggers to keep your outreach relevant and engaging.
VIN'S PATH TO PRESIDENT'S CLUB:
Founder @ CreatorBuzz
Senior Account Executive @ DemandBase
Account Executive, Mid-Market @ DemandBase
Enterprise Business Development Rep @ DemandBase
RESOURCES DISCUSSED:
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Things you can steal
How to Close 90% of Leads Without a Single Cold Call | Vin Matano | Ep 269 (Sell) | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast
