ACTIONABLE TAKEAWAYS:
Signal Prioritization: Categorize signals (e.g., high-intent, time-based) with different response SLAs to ensure timely outreach.
Call Blitz Culture: Multiple weekly call blitzes with a virtual sales floor create a high-energy, team-building cold calling environment.
Effective Personalization: Don’t rely on signals alone; combine them with company insights to craft personalized, compelling outreach.
80/20 Email Framework: Provide reps with an 80% completed template (signal, company insight, ideal state, light CTA), letting them personalize the final 20%.
FLORIN'S PATH TO PRESIDENTS CLUB:
Head of Sales Development @ Common Room
Director of Sales @ Barley
Senior Manager, Sales Development @ Loopio
Manager, Sales Development @ Loopio
RESOURCES DISCUSSED:
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Things you can steal
Using Intent Signals in Cold Outreach | Florin Tatulea | 30MPC Hall of Fame | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast
