FOUR ACTIONABLE SALES TAKEAWAYS
When looking for intel on an account, consider reaching out to ex-employees for insider info
Record simple videos, dont be corny, send them natively on LinkedIn
Don't over-do personalization, weigh the cost/benefit of putting in extra work into your outreach
All personas exist on LinkedIn, don't write it off as a prospecting channel
PATH TO PRESIDENT’S CLUB
Regional Sales Director @ MongoDB
Snr Team Lead High Tech Account Executive @ MongoDB
High Tech Account Executive @ MongoDB
Enterprise Account Executive @ Ivanti
RESOURCES DISCUSSED
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Things you can steal
225 (Sell) Prospecting Technical Buyer Personas and LinkedIn Outreach (Robin De Vries, MongoDB) | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast
