ACTIONABLE TAKEAWAYS:
Limit Pricing Options to Three: Offering more than three options overwhelms prospects. Present only the most relevant three to simplify decision-making.
Leverage Value-Add Incentives: Highlight low-cost-to-you, high-value items (like waived fees or extra features) to steer prospects toward larger packages.
Present Pricing with a Range: Start with a floor price and give a range based on factors, allowing flexibility while avoiding sticker shock.
Use Strategic Comparisons: Position your premium option near a slightly lower-tier offer to make it an attractive choice, while avoiding comparisons to much cheaper options.
BELAL'S PATH TO PRESIDENT'S CLUB
Founder @ LearnToSell.io
Head of Sales @ GTM Buddy
Enterprise Account Executive @ ClearBit
Head of Business Development @ BioIQ
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Things you can steal
265 (Sell) How to Present HIGHER prices w/o Losing Sales (Belal Batrawy, Death To Fluff) | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast
