Four Actionable Takeaways:
* Don’t talk about root causes/technicalities until you get to the business impact first.
* Condense the problem you solve into a single sentence - stop overcomplicating things.
* Lean on their desired future state instead of talking about the past.
* Get to the question/reason behind those unexpected/general questions.
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Keenan’s Path to President’s Club:
* CEO @ Noted Analytics
* CEO @ A Sales Guy Consulting
* Author of Gap Selling
* Author of Not Taught
RESOURCES DISCUSSED
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