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Download Vin's 5 Emails from Prospecting to Close
FOUR ACTIONABLE TAKEAWAYS
Keep your multithreading separate to first establish direct lines of communication, and then weave them together later.
Once you have the group threaded together, separate out the master recap email from individual recap emails.
Put on a show! Vin used the number 282 to start a presentation, which was the number of LMS providers on G2 crowd, and the person who guessed the number correctly received a bottle of wine.
Attach discount percentages to levers so prospects have control over how they can buy themselves a discount.
PATH TO PRESIDENT’S CLUB
Sr. Account Executive IC-5 @ Demandbase
Strategic Advisor @ Aligned
Strategic Partner @ Outplay
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Things you can steal
143 (Sell): Part 2: Weaving showmanship into your sales process (Vin Matano, Sr. Account Executive IC-5 @ Demandbase) | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast