FOUR ACTIONABLE FOUNDER TAKEAWAYS
Your first customers should come from the founder
Avoid steering the discovery conversation in a preferred direction, let the conversation flow naturally and meet the customer where they are.
If the conversation is going well and the customer acknowledges the problem and believes in your solution, consider bringing them on as a pilot customer.
If you're not ready to solve the big problem yet, launch a customer advisory board. Offer a small amount of equity to early advisors who can help develop your product to the point where it can address a significant issue.
PETER'S PATH TO PRESIDENT’S CLUB
Co-Founder @ Atrium
Founder @ Modern Sales Pros
VP of Product @ Monster
Founder @ TalentBin (Acquired by Monster)
RESOURCES DISCUSSED
Join our weekly newsletter
Things you can steal
237 (Lead) Founder-Led Sales: Taking Your Startup to Market (Peter Kazanjy, Atrium) | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast
