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FOUR ACTIONABLE TAKEAWAYS
Use problem ?’s ending in “so that _____ doesn’t happen.” Then give multiple choice.
Use a slight downtone when hearing the response to get prospects to lean in
Use bucket questions to get your prospect to agree to 1 of 2 problems they’re having
Use “I think this might make sense” before coming in hot with your value prop
PATH TO PRESIDENT’S CLUB
SVP of Sales and Partnerships at Bench Accounting
RESOURCES DISCUSSED
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Things you can steal
Hall of Fame: Kevin “KD” Dorsey Ep. 8 | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast
