Why Buyers HATE Your Sales Process | Jake Dunlap | Ep. 288 (Sell) | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast
Why Buyers HATE Your Sales Process | Jake Dunlap | Ep. 288 (Sell)
FOUR ACTIONABLE TAKEAWAYS
Understand the VEX Scale: Classify prospects as Vetted (using a competitor), Educated (familiar but undecided), Cold (new to the space), or Self-Service. Tailor your approach accordingly.
Ask About Their Journey: Send an email upfront asking where they are in their learning process. This helps you position the conversation at the right level.
Skip Basic Discovery for Vetted Prospects: If they already use a competitor, focus on their current solution’s gaps and ideal outcomes instead of re-explaining the category.
Avoid Restarting Discovery: When new stakeholders join later calls, recap prior findings first, then ask how those problems impact their specific role.
JAKE'S PATH TO PRESIDENT’S CLUB
CEO @ Skaled Consulting
VP Sales @ Nowait, Inc. (acquired by Yelp)
Head of Sales & Customer Success @ Chartbeat
Vice President of Sales, Success, and Sales Operations @ Glassdoor
RESOURCES DISCUSSED
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