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FOUR ACTIONABLE TAKEAWAYS
Call your below-the-line org. contacts to gather intel that you can bring up when having above-the-line conversations.
Try to get a direct referral to your target persona, next best would be “permission to mention X’s name”, next best would be using the information from X’s conversation when contacting the target.
Use “[X] said we should speak” as a simple, attention-grabbing subject line for the target persona.
Document all your conversations in your CRM notes at the prospect AND account level for easy recall in future outreach.
PATH TO PRESIDENT’S CLUB
VP of Sales @ Orum
Account Executive @ Teamable Software
Head of Sales @ Neptune.io
Manager, Sales Development and Operations @ CloudVelox [Acquired by VMware]
RESOURCES DISCUSSED
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Things you can steal
119 (Sell): Using social proof tactics in your cold call (Terry Husayn, VP of Sales Development @ Orum) | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast
