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FOUR ACTIONABLE TAKEAWAYS
Use the 80/20 principle - if someone hasn’t picked up within 5 calls, start expanding your efforts in the other channels.
Prioritize direct dials & operations (their job is to transfer you). Avoid gatekeepers when possible.
Document your channel validation. For phones: direct vs operator, validated vs not validated, etc.
Focus on the tone/pace of your opener vs the words themselves. Then preface with the intent of your call to lower their guard.
PATH TO PRESIDENT’S CLUB
Student of Sales, Principal @ Reisert Consulting
Director, Paid Media + Audience @ Sprinklr
VP Sales @ Booshaka, Inc. (Acquired by Sprinklr)
RESOURCES DISCUSSED
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Things you can steal
118 (Sell): Optimizing for connections and completions in your cold calls (Ryan Reisert, Student of Sales, Principal @ Reisert Consulting) | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast
