Mark and Armand walk through the steps needed to provide effective ongoing training to your sales team.
ACTIONABLE TAKEAWAYS
Use a capability & cognitive load matrix to decide what to focus your training on
The best person for the job to be running that training and sales enablement is the most respected rep or manager on the team
Train your managers before you train your teams
Establish existing weekly rhythms then drop the reinforcement into one of those existing rhythms so you're not adding new meetings
RESOURCES DISCUSSED
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Things you can steal
The Science of Sales Training & What Top Teams Do Differently | 30MPC Playbook (Lead) | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast
