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FOUR ACTIONABLE TAKEAWAYS
Incept interest early by citing articles, years at role, X times they’ve had role, etc.
Find and rank top triggers, then use the first one you find when doing outreach.
Establish trust by pointing out challenges or differences with typical customer profiles.
Find design partners by being honest upfront with where your vision / product gaps are.
PATH TO PRESIDENT’S CLUB
Operating Partner @ Glasswing Ventures
Former Co-Founder @ Reprise
Former VP Sales @ Chorus
Former VP Sales @ InsightSquared
RESOURCES DISCUSSED
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Things you can steal
101 (Sell): Handling objections with empathy and education (Joe Caprio, Operating Partner @ Glasswing Ventures) | 30 Minutes to President's Club | No-Nonsense Sales podcast - Listen or read transcript on Metacast
