Episode description

This is an unprecedented mini episode that will preview our next big topic – customer journey mapping. I just had a wonderful interview about with two design strategists in Europe - Daniel Sunden and John Flitcroft. Somehow our discussion about customer journeys led us to look at the customer journey of pizza.

It was such an interesting tangent that I wanted to share it with you in its own context – 3 different journeys of ordering pizza in the UK, Sweden, and the US.

Enjoy and look out for the complete interview in the next episode.

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Check out the website to download a free ideation worksheet: whyservicedesignthinking.com.