Episode description

Today's guest is Melissa Rancourt, an international entrepreneur who operates multiple businesses throughout Europe and coaches organizations on adopting design thinking. She also serves as the Academic Director for The New School: Parsons Paris' Executive Global Strategic Design Management Master's program, which I will be proudly attending as part of the inaugural class.

In this episode, Melissa discusses the key pillars of service design and why businesses should integrate it. With her international expertise, she gives examples of businesses who have successfully used service design. We even talk about an interesting insight into the experience of coffee shops in Belgium (hint: it has nothing to do with coffee!).

Learn more about Melissa's work:

The New School
Serendispa
Linkedin Profile

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Special thanks to Monica Shriver of BraveMusician.com for this episode's theme music.