Agile Marketing Panel, Part One - podcast episode cover

Agile Marketing Panel, Part One

Nov 19, 202024 minEp 44Transcript available on Metacast
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Episode description

From their origins in software development, Agile practices are expanding to business teams, including marketing. But making that happen requires a different mindset and tactics. In this first of two episodes, host Tim Shisler speaks with three Agile marketing experts to compare and contrast the similarities and differences between Agile transformations in technology and in marketing.