The Best Products Come From Focusing on Customer Outcomes, featuring Randal Whitmore Head of Growth @ Difrent

Episode description

Here's what we discussed:

• What Difrent does as an organization
• Randal's role as Head of Growth
• Where Randal started his career and how he transitioned into Product Management
• How Difrent helped to quell the COVID storm in the UK
• The massive challenge that Randal was given to solve and the 7-day window he had to do it
• How the team approached the challenge and the massive team it took to tackle this hairy problem
• The process of developing and validating the MVP
• Why you'll likely always have to make some assumptions and why it's important to call those out and document them
• How the Design Sprint process was utilized brilliantly to tackle this challenge
• The initial launch of the product and how it scaled so quickly to all of the UK
• Support mechanisms Randal and his team put into place and the MVP process around the support infrastructure
• The culture and buy-in around the entire effort
• How crisis can help break down barriers that would typically be in place
• The personal driver behind Randal's passion in leading this product development effort
• How true user empathy leads to amazing outcomes
• The risks that Difrent identified early on and how they combined qual and quant data to validate the scale of the risk
• Why communication is such a vital skill for Product Managers