Shipping to production without validating that you're solving the right problem, or that your solution might solve it, creates a ton of risk in your launches. We don't want to test in production when our launches are littered with assumptions, but there are meaningful and useful ways to test assumptions and gain additional validation and insights from testing in production.
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Testing In Production: Do's and Dont's | Lessons In Product Management podcast - Listen or read transcript on Metacast
