Episode description
Episode description
In this episode, Prof. Dr. Wolfgang tells us that all the different stakeholders in tourism have to be satisfied with the outcomes for meaningful tourism to work. Not only the guests, but the host communities and the employees have to be happy in that environment.
Prof. Dr. Wolfgang Georg Arlt is the founder and CEO of the Hamburg-based China Outbound Tourism Research Institute (COTRI) one of the leading experts on the biggest global outbound tourism source market- China. He has been connected to China and tourism development for more than 40 years. Prof. Dr. Wolfgang is a full time professor for International Tourism Management at the West Coast University of Applied Sciences Germany and a visiting professor at universities in China, UK and New Zealand.
E-book recommendations;
COTRI Weekly
Meaningful Tourism Weekly