Episode description

In episode 648, Megan chats to Jules Grasekamp about how to reframe failure as an opportunity for growth and refining your food blogging business, especially in light of Google traffic loss.

Jules Grasekamp is the sweet-toothed Scot behind Bonni Bakery, a dessert blog showing you how to easily create impressive desserts at home. She uses her experience from 10 years of running her own bakery to give detailed recipes packed with expert tips for success to make showstopping desserts and grow your confidence in the kitchen.

In this episode, you’ll learn how stay positive and embrace unpredictability while overcoming severe challenges, like revenue loss, in your business, as this may lead to new opportunities.

Key points discussed include:

- Failure is not the end, but a stepping stone: Embrace failures as opportunities to learn, grow, and refine your business.

- Be brutally honest with yourself: Critically examine your business to identify weaknesses and areas for improvement.

- Have a long-term plan for delegation: Strategize how you can eventually offload tasks you don't enjoy to free up time for what you love.

- Consume positive, motivational content: Start your day or week with uplifting podcasts, books, or speakers to maintain a growth mindset.

- Actively participate in a supportive community: Attend events and connect with other bloggers to find inspiration, advice, and a sense of belonging.

- Embrace the unpredictability of entrepreneurship: Understand that volatility in income and traffic is part of the journey, and focus on the opportunities it presents.

- Persist with enthusiasm: Maintain your drive and determination, even when facing failure, as success often comes from stumbling forward with unwavering passion.

You’ll love Episode 402: Reach 85k Page Views in 7 Months After 7 Years of Failure with Maren Epstein.

Resources Mentioned

The Brendon Burchard Podcast: Hosted by Brendon Burchard, this motivational podcast offers personal growth advice and life coaching.

Good Work with Barrett Brooks: Hosted by Barrett Brooks, this podcast features interviews with founders, scientists, authors, and adventurers, discussing impactful work and leadership.

Connect with Jules Grasekamp

Website | Instagram