Episode description
Episode description
In episode 653, Meggen Wilson teaches us how to create our own product line to become a profitable business without relying on ad revenue.
Meggen Wilson is the founder of Pine and Palm Kitchen, a specialty food company based in Northwest Montana that creates premium, small-batch vanilla and vinegar products using organic, locally sourced ingredients like honey, apples, and spirits. A retired real estate investor and dedicated advocate for Montana’s natural habitats, Meggen combines her entrepreneurial spirit with a passion for exceptional culinary craftsmanship. Her products celebrate the land she loves, inspiring home cooks and bakers to create with care and intention.
you'll discover how to choose the perfect product for your audience, along with the most effective strategies for manufacturing and selling it.
Key points discussed include:
- Identify your signature product: Look at your most popular recipes and consider creating a complementary product, like a spice blend or specialty ingredient, to offer your audience.
- Test the market first: Start with a cottage license to validate your product idea and gather customer feedback before investing in a commercial license and scaling up.
- Leverage your community: Use farmers markets, pop-ups, and local partnerships to test your product and build relationships with your target customers.
- Prioritize quality and sourcing: Invest in high-quality, locally-sourced ingredients to create a premium product that reflects your brand's values.
- Seek support from local resources: Reach out to your county health department and extension offices - they want to help you succeed as a small food manufacturer.
- Control your distribution: Selling directly through your own online store gives you more control over pricing, branding, and the customer experience.
- Have a long-term vision: Develop a 5-year plan for your product line and be patient as you build the business - it takes time to get the formula right.
Connect with Meggen Wilson