Episode description
Episode description
In episode 605, Nikki Rausch teaches us how to close more paid partnerships by having a strategic follow-up plan and focusing on relationships.
CEO of Sales Maven, Nikki Rausch has the unique ability to transform the misunderstood process of “selling”. With 25+ years of selling experience, entrepreneurs and small business owners now hire Nikki to show them how to sell successfully and authentically. Nikki has written 3 books, all available on Amazon. And she has a podcast called Sales Maven which you can find on your favorite podcast platform.
In this episode, you’ll learn about effective strategies for landing and securing brand deals, including how to leverage existing networks, create curiosity, and recognize buying signals from potential sponsors.
Key points discussed:
- Identify your target sponsors: Make a list of the people/brands you want to work with as sponsors.
- Leverage your network: Identify who in your network knows someone at the companies you want to work with, and ask them to make introductions.
- Use your advocates: Make a list of your biggest advocates and ambassadors who could potentially make introductions on your behalf.
- Create curiosity: When speaking with potential sponsors, ask strategic questions to pique their interest and get them engaged in the conversation.
- Invite next steps: Before ending a call with a potential sponsor, schedule a "circle back" call to review any proposal or answer additional questions.
- Focus on the relationship: Treat sales as a conversation and focus on building relationships, rather than just trying to make a sale.
- Recognize buying signals: Learn how to identify buying signals, such as questions from the potential sponsor, that indicate their interest.
- Follow up strategically: Don't chase clients excessively, but leave the door open and schedule follow-up calls when appropriate.
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