Episode description
Episode description
In episode 641, Laura Arnold teaches us how to set realistic goals for SEO in 2025, staying ahead of AI and algorithm changes.
Laura Arnold is a New York City-based Emmy-Nominated Culinary Television Producer, Cookbook Consultant, and award-winning Content Creator with over a decade of experience. She currently is the Supervising Culinary Producer for Food Network’s The Kitchen, and has worked previously at ABC’s The Chew, DotDash Meredith, Good Housekeeping, Food52, kitchn.com, and with many more brands.
After learning about SEO through several food clients and brands over the past several years, she kept hearing from clients that they wished a food media expert had an SEO consultancy. She then founded Dang Good Digital, her own SEO consulting business specifically for food creators and bloggers to help them grow their brands, sites, and social media exposure.
In this episode, you’ll learn how to analyze your content and niche down to get more traction, why it’s worth investing in video, even if it's not perfect, and ways to build a strong community.
Key points discussed include:
- Niche down your content: Analyze your past year's performance to identify your content strengths and focus on building out those areas.
- Experiment with content pillars: Try increasing content in your top-performing areas, like salads, while maintaining a balance of other recipe types.
- Research keywords strategically: For newer bloggers, look for high-volume, low-competition keywords to target and build content around.
- Adjust your publishing cadence: Aim for 5 new posts and 12 post updates per month, adjusting as needed based on your blog's size and goals.
- Write with a conversational tone: Incorporate trigger words and a more personal approach when writing blog post introductions and meta descriptions.
- Embrace video content: Experiment with creating simple video content to accompany your blog posts, even using a smartphone.
- Build a community presence: Invest time in building a community on 2-3 platforms, such as Instagram and Facebook.
- Expect SEO changes: Stay adaptable as search algorithms and AI continue to evolve, focusing on creating high-quality content.
- Understand domain authority: While it's important, don't let a low domain authority discourage you, as newer bloggers can still achieve success.
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