Episode description
Dream with me for a moment: what could happen if you committed to posting daily on TikTok for 2 months straight? Could you perhaps significantly grow your visibility, traffic to your website and even sales?
On this episode, I’m talking to Kyle Sommer of Sommer Letter Co. She's someone who did exactly that and her results were pretty incredible. Kyle and I dive deep into her TikTok growth including how she’s grown her website traffic by 30%, and increased daily sales by 15%.
ON TODAY’S EPISODE:
What Kyle creates at Sommer Letter Co
Which marketing platforms she focused on pre-TikTok
What drew her to TikTok and how she got started
Her experience of TikTok before using it for her business
Kyle’s first TikTok video
Content that has worked well for her TikTok strategy
Why she creates longer videos opposed to shorter ones
Concerns she had before starting her TikTok journey
How she’s found her community on the platform
Her strategy for including a call to action and leading people to her store
Kyle’s thoughts on repurposing TikToks as Instagram Reels
What she measures to make sure the ROI on her time is worth it
Her experience with growing her business slowly and intentionally
How she’s incorporated her slow growth philosophy into what she creates on TikTok
Misconceptions people have about TikTok
Advice for getting started on TikTok for your business
Her core messaging on TikTok
What she’s working on next
FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP209
SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
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