380 | 4 Common Wholesale Mistakes and How to Correct Them with Katie Hunt | Proof to Product podcast

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Episode description

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Episode description

How did you decide that it was time to start wholesaling for your business? This is one of my favorite questions to ask my coaching clients, our Paper Camp students, and even the guests here on this podcast.

Even though there are a lot of similarities between our stories, everyone's journey is so incredibly different.

In some cases, like mine, deciding to sell wholesale was a very intentional and deliberate choice. When I started my stationery business, I knew that wholesale would be the best business model for me and the life that I wanted to live. I had already dabbled in custom design, and I didn't really love it. I had an Etsy shop that was bringing in a decent volume of orders, but it felt like a slow grind, and they were smaller orders one by one. I was intrigued by wholesale, although I was also a little bit naive. The idea of selling in higher volume, building relationships with other business owners, that felt right for me, and it felt like that was right for the season of life that I was in at the time.

Today on the podcast, I want to share some of the biggest mistakes that I see new brands making when they enter the wholesale market. I will also share our four-part wholesale framework that we teach during Paper Camp so that you can avoid making common mistakes and, ultimately, sell more of your products.

Today's episode is brought to you by our Paper Camp program. The next round of Paper Camp is going to open for enrollment soon.

Paper Camp is our wholesale coaching program where we teach you everything you need to know to build strong wholesale foundations. Over the course of 4 weeks, we tackle your product line, sales tools, and marketing plan, and we even talk about how to exhibit at trade shows if that's what you want to do. We start with your product line and go into everything from how often you should be releasing new products to ensuring that your numbers are sustainable for the wholesale market and their price for profit.

Then we move into sales tools you must have for selling wholesale so you make a strong first impression with buyers like catalogs and your terms and conditions. Then, we cover marketing strategies and ways to reach various store owners.

Each week's teachings build on the previous week, and we host weekly live engaging coaching calls to answer all of your questions. We will open enrollment for our next round of Paper Camp soon, and we sell this program out every time we run it. Join the wait list and you’ll get early access to enroll.

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