370 | Building Strong Sales Rep Relationships with Kelly Bristol, Just Got 2 Have It | Proof to Product podcast

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Episode description

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Episode description

Today on the podcast, I have the pleasure of talking about sales reps with Kelly Bristol from Just Got 2 Have It. I can't believe it's taken me this long to have Kelly on the show because we have known each other for a very long time, and she has a wide range of knowledge that I'm excited for you to hear.

She is the Vice President of Business Development at Just Got 2 Have It, a B2B sales rep agency with 5 divisions serving 36 states. Kelly is an accomplished senior leader with nearly 25 years of experience in the gift and home industry. She has experience working at the National Stationery Show, Dallas Market Center, Brandwise, and Market Time, as well as Purchasing Power Plus, a hospital gift-buying group.

She's a board member for Gift for Life, the gift and home industry's longest-running volunteer-led national charitable organization. She is a founding partner of the new industry movement called Reps Are Local Too.

During this episode, we talk about the ever-evolving retail landscape, the importance of strategic planning, shifts in buying patterns, and the continued need for community over competition within the industry.

We also discuss emerging trends and challenges posed by platforms like Faire, as well as the importance of sales reps' local market knowledge and how that can benefit brands. Also, we talk about how brands can successfully navigate the competitive space and utilize sales reps for more sales.

Today’s episode is sponsored by our Unlock Buyer Secrets Interview series. To make a strong first impression with wholesale buyers, we need to do a few things really well:

We need to make it easy for stores to purchase from us

We need to have clear pricing and terms & conditions

We need to clearly communicate and add value at each touchpoint

We need to focus on building strong relationships with our customers.

And all of this becomes infinitely easier when we actively listen to our customers. This on-demand interview series will give you a competitive edge by providing an exclusive window into what buyers want and need from you. And, the best part, it's only $27 bucks.

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