Episode description
Hey friends! With the world being such a visual place, more and more of our customers are relying on product photography to tell them a story. We only have a few seconds to quickly grab our customers’ attention and get them engaged in what we’re selling.
That’s why in this episode I’m talking with Chaitra Radhakrishna. Chaitra is the founder of PinkPot Studio, a Shopify design and photography studio specifically for product-based business owners.
Chaitra shared so much valuable information in this episode about how to nail your product photography. You’ll hear about the 7 different product shots that you can take (and tips on deciding which shots to take). She also shares her 5 step process for taking photos with your smartphone which, spoiler alert: you don’t need to invest in fancy equipment or tools.
Be sure to listen with a notebook handy because she gives us so many insider tips on using the “rule of thirds”, apps she recommends for editing photos and her secret formula for editing photos in lightroom: making the whites low, turning the highlights up, going high on shadows and low on blacks.
ON TODAY’S EPISODE:
- Common mistakes business owners make when it comes to product photography
- The 7 different product shots all business owners need to know about
- Her 5 step process for taking product photos with your smartphone
- Why she recommends shooting on cloudy days
- What the “rule of thirds” is and why you need to keep it in mind when shooting product shots
- Her app recommendations for editing photos
- Chaitra’s opinion on using Lightroom presets
- What tools she suggests you use in Lightroom instead of presets
- Her advice on not over editing your photos
- What services she offers in her business, PinkPot Studio
RESOURCES:
Rifle Paper Co. Instagram
Bloomwold Studio TikTok
Snapseed
Adobe Lightroom
Free 5 Day Product Photography Course
MEET CHAITRA:
Chaitra is the founder of PinkPot Studio, a Shopify design + photography studio for product-based businesses. With over 4 years of experience in web design & development in the software industry, she started her own design studio in 2015 when she moved from India to the United States. New country, new business - it was nerve-wracking, but luckily her business took off and she never looked back. She thrives on helping women entrepreneurs create a bigger visual impact online and grow their businesses through conversion focused Shopify design and product photography. She has been featured and spoken at Alt summit, Craftcation, Snap conference, ConvertKit and Creative market among others.
CONNECT WITH CHAITRA:
Website: https://www.itspinkpot.com
Instagram: @pinkpot.studio
Facebook: @pinkpotxo
Pinterest: @pinkpotxo
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ABOUT PROOF TO PRODUCT:
Proof to Product is hosted by Katie Hunt. Since 2011, Proof to Product has worked with thousands of product based businesses to help them up level, scale, and build profitable sustainable companies. You can find our show notes and additional resources at ProofToProduct.com. If you like what you heard today, please head over to Apple Podcast to leave a five star review and subscribe. Thanks so much for listening. We'll be back next week with a new episode!