Episode description

Every once in a while, we come across a brand that just speaks to us, connecting at a fundamental level.  Well, Fluffy But Fit was one of those brands.  They are a clothing and fitness brand completely dedicated to body positivity, and totally ok with mixing burgers and barbells.

We speak with the co-founder of Fluffy But Fit, Cristian Del Valle, and he takes us on a journey that many of us have known.  Ups, downs, and depriving himself of the joy of food in chase of that ever elusive "Instagram body", Cristian got ""shredded" but was miserable inside.  Finally, he snapped out of it, and he and his co-founder decided to launch a brand that made it OK to do the burpees AND eat the bacon!  We have a great time discussing his personal journey and the launching of a brand including all fo the challenges along the way.

He's got something fun here, and he's even given our listeners (or "Echelots" as some of you came up with) an EXCLUSIVE discount code!  Just put in the code "BIKE" (or "bike") at checkout and get 15% off!!   Find them at www.fluffybutfit.co (yes, it's .co NOT .com) and see their fun Instagram feed @fluffybutfit_   Who knows, if their brand really speaks to you, you might even have a chance to be part of their ambassador program!

In the rest of the show we are PACKED with things:

Sheldon goes on vacation and saves a sea turtle (well... he was THERE), Mere gets a She-Shed, we talk a lot about competitor news, and also a lot about Echelon founder Lou Lentine's interview on another podcast and all of the interesting things coming down the line (gaming on an echelon??? Oh yeah....it's coming).

We wrap it up with a new segment on the show - THE SNACKDOWN!