Episode description
Episode description
What takes 7 hours, 11 touch points, and 4 channels?
Converting your ideal client.
Joe Stolte, CEO of Daily Ai, started his career with Fortune 100 companies, like Microsoft, and gained unparalleled insights into what compels customers to buy.
After that, he made three highly successful exits, and now runs an Ai driven email and digital marketing platform called Daily Ai.
Daily Ai uses machine learning and artificial intelligence to learn how to talk to your client about what they actually want to hear about. This makes it easier to hit those engagement markers faster, and more efficiently.
Key Takeaways:
1. Daily AI's core philosophy is "outcomes over outputs" - focus on achieving real business results for clients.
2. The platform uses adaptive learning to tailor newsletter content based on subscriber behavior and engagement, not just what brands think subscribers want.
3. Daily Ai has high open rates (40-60%) and sends millions of emails daily across 37+ industries.
4. Best practices for email marketing:
- Free book offers tend to perform well due to low friction
- The second position in newsletters often gets the best click-through rates,
- Ads further down in newsletters get fewer but higher quality clicks
- Friday is generally the worst day for email opens
- 4-7am Eastern time works well for international audiences
5. The "7-11-4 rule" for marketing: It takes about 7 hours of interaction across 11 touchpoints on 4 different platforms to convert a cold prospect.
6. Daily AI is expanding beyond newsletters to create a "digital smart response marketing system" that will personalize messaging across multiple channels.
7. The ideal customer for Daily Ai:
- Has a list of 1000+ subscribers
- Has an existing, profitable product/service
- Limited time or team for marketing
- Growth-minded and wants to improve marketing
- Willing to curate third-party content
8. Daily Ai is adding more personalization features, including one-to-one segmentation and automated personalized messaging based on subscriber behavior.
9. Daily Ai integrates with various marketing tools and can help optimize ad targeting on platforms like Facebook and Google.
Time Stamps
00:00:00 - Joe Stolte and Mike Koenigs Introductions
00:02:22 - Joe explains how Daily AI differentiates itself in the AI content space
00:06:25 - Discussion of Daily AI's early promise and competitive advantage
00:08:07 - Joe outlines future plans for a "digital smart response marketing system"
00:09:22 - Joe's background and experience as a serial entrepreneur
00:12:47 - Mike's perspective on Daily AI's benefits
00:15:38 - Joe shares insights on email marketing strategies and timing
00:20:29 - Discussion of the "bigger promise, bigger proof" concept in marketing
00:23:03 - Insights on ad placement within newsletters
00:24:08 - Tips on best times to send newsletters
00:28:40 - Explanation of the 7-11-4 rule in marketing
00:31:23 - The importance of podcasting in marketing strategy
00:34:33 - Discussion of upcoming personalization features in Daily AI
00:36:22 - Description of the ideal customer for Daily AI
00:37:38 - Content categories and types of businesses best suited for Daily AI
Additional Resources