Ep. 10 – The data-driven transformation of Hollywood and the television industry / Anjali Midha, CEO & Co-Founder, Diesel Labs & John Mass, Executive Vice-President, Content Partners.
Even before the COVID-19 pandemic, the entertainment industry was being upended by the rapid pace of streaming and other technology. Then COVID-19 hit, shuttering movie theaters, shutting down the world, and driving people into their homes and in front of our television screens, where we’ve largely remained over this past year.
The pandemic has been a giant wakeup call to an already disrupted industry, which increasingly, is turning to data-driven insights, to figure out how to survive, and how to evolve in the post-pandemic streaming era.
This week, I have two amazing guests to talk about the data-driven transformation of Hollywood and the entertainment industry: Anjali Midha is CEO & co-founder at Diesel Labs. The Cambridge, Massachusetts-based startup delivers cutting-edge content analytics to help media decision-makers address some of the toughest questions confronting the industry today, such as what to produce, where to distribute it and where to market it. My second guest is John Mass. He’s the executive vice president at Content Partners, a Los Angeles-based investment company and leading independent owner in the world of major-studio distributed films, television shows, and related media. Since its inception, Content Partners has invested more than one billion dollars in this marketplace, with more than 500 studio-release films and more than 3,000 hours of television.
In this fascinating conversation, Anjali and John share their insights into where Hollywood and the television industry are heading in the post-pandemic era and their predictions as to what’s in, what’s out, who’s in, who’s out, and outline the shape of things to come including the future of movie theaters and movie watching.
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Chitra Ragavan:
Even before the COVID-19 pandemic, the entertainment industry was being upended by the rapid pace of streaming and other technology. Then COVID-19 hit, shuttering movie theaters, shutting down the world and driving people into their homes and in front of their television screens where they've largely remained over this past year. Hello, everyone, I'm Chitra Ragavan. And this is Techtopia. The pandemic has been a giant wake up call to an already disrupted industry, which increasingly is turning to data-driven insights to figure out how to survive and how to evolve in the post-pandemic streaming era.
Chitra Ragavan:
Joining me now to talk about the data-driven transformation of Hollywood and the entertainment industry are two amazing guests. Anjali Midha is CEO and co-founder at Diesel Labs. The Cambridge, Massachusetts based startup delivers cutting edge content analytics to help media decision makers address some of the toughest questions confronting the industry today, such as what to produce, where to distribute it and where to market it.
Chitra Ragavan:
I'm also joined by John Mass. He's executive vice president at Content Partners, a Los Angeles based investment company and the leading independent owner in the world of major studio distributed films, television shows, and related media. Since its inception, Content Partners has invested more than $1 billion in this marketplace with more than 500 studio release films and more than 3000 hours of television. Anjali and John, welcome to Techtopia.
Anjali Midha:
Thanks so much for having us.
John Mass:
Thank you.
Chitra Ragavan:
Talk about disruption, did either of you ever imagine that something as destructive as a global pandemic would descend on the world, and what's it been like to see the effects on the entertainment industry?
Anjali Midha:
Well, I definitely did not see the pandemic coming. I think being in our shoes, starting a company that's studying the interactivity and the development in the media industry was tough enough as it was, thinking ahead about what were we going to see in the next three to five years. Pandemic was definitely not on the dart board,
Ep. 10 – The data-driven transformation of Hollywood and the television industry / Anjali Midha, CEO & Co-Founder, Diesel Labs & John Mass, Executive Vice-President, Content Partners. | Techtopia with Chitra Ragavan podcast - Listen or read transcript on Metacast
