Episode description
Data can be harnessed to inform, guide and support a B2B tech marketing strategy. It can be used for growth, personalisation and speed for success in highly competitive categories.
On this episode of the FINITE Podcast, you'll gain a scope of the 'big data' landscape, and you'll learn how you can enhance your marketing automation and customer platforms with data insights.
We spoke to Kevin Tate, CMO at Clearbit, a leading marketing data engine for B2B companies.
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The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.
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