Episode description
B2B marketers are realising that just like their B2C counterparts, buyers are universally driven by the same psychological concepts.
On this episode of the FINITE Podcast for B2B marketers, Alex talks to Ruslan Tovbulatov, VP of Global Marketing at Gloat. Having lead global innovation at Google and the launch of Google's BrandLab, Ruslan has a deep insight into the importance of emotional storytelling in marketing and why this holds true in B2B.
Listen to the episode to learn why emotion is relevant in B2B marketing, the neuroscience behind B2B decision making and how to find stories to market your B2B company.
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