Episode description
Episode description
B2B marketers know that content is king. But where should this content go? On your blog? Or somewhere else?
Amit Bivas, as part of his role as VP Global Marketing at Optimove, also leads a standalone publication for CRM marketers called PostFunnel. PostFunnel is a brand building machine, as it positions Optimove as thought leaders within the CRM space.
On this episode of the FINITE Podcast for B2B marketers, Alex talks to Amit about how PostFunnel came about, why it works and how he runs it.
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