#154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital - podcast episode cover

#154 - How to make time for strategy with Juliette Aiken, CMO at Dotdigital

Sep 02, 202432 minTranscript available on Metacast
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Episode description

If you're finding it challenging to manage marketing tasks, teams, and leadership responsibilities, this episode of the FINITE Podcast is for you. In this episode, we delve into the crucial role of strategy with Juliette Aiken, CMO at Dotdigital.

Juliette offers her perspective on what strategy really means, who should be responsible for it, why it often gets overlooked, and practical steps you can take to prioritise and develop an effective strategy.

By the end of this episode, you'll have actionable advice on how to ensure strategy remains a focal point in your marketing efforts and how to foster strategic thinking within your team.