Episode description

As B2B businesses shift from sales-led to marketing-led growth, the pressure is on for demand gen teams to get ARR on a steep incline.

On this FINITE Podcast episode, you'll hear all about starting a demand gen function from scratch with Adam Holmgren, Head of Demand Gen at GetAccept, a sales-room platform.
Adam has scaled a demand gen team of 30, working alongside sales to generate and convert high quality leads.

If you haven't got a ticket to FINITE Fest, our one-day virtual conference, head here.

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

And Terminus: the only account-based engagement platform built to deliver more pipeline and revenue through multi-channel ABM.