Episode description

The transition from startup to scaleup is an exciting one, to say the least. Rapid development can be a thrill, especially for B2B technology marketers responsible for business growth.
However, these constant changes can be overwhelming, especially for small and siloed marketing teams.

On this FINITE Podcast, Ioana Serban, VP of Marketing Ops and Demand Generation at FintechOS, shares her top tips for:
- Scaling a B2B tech company
- Which marketing roles to hire and when
- The MarTech you should implement at each stage of growth
- The challenges you might face along the way

The FINITE Podcast is made possible by 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.

And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.