Episode description

B2B tech companies with lengthy sales cycles might benefit from a product-centric marketing model that helps to ease the friction of customer acquisition in sales-led models. 

On this episode of the FINITE Podcast, we speak with Brendan Miller, Head of Global Marketing Strategy and Operations at Rapyd. Brendan talks about how he led Rapyd's transition from sales-led to product-led growth.

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And The Marketing Practice: The global B2B marketing agency built to close the gap between marketing engagement and business results.

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