TBL Episode 92: Does affiliate marketing make sense financially?
Aug 17, 2020•22 min•Transcript available on Metacast Episode description
When I jumped into the online business world six years ago, one of the first concepts I had to wrap my head around was affiliate marketing. As someone who had spent the previous 5 years in the sporting goods industry, it just wasn’t a strategy I was familiar with. But back in 2014, almost all our clients were either running affiliate promotions for their own products or promoting a product for someone else. Over the last 5 years, however, we’ve slowly seen our clients focus less and less on both sides of the affiliate relationship. What’s changed? A lot. That’s why in today’s episode, we discuss: - What affiliate marketing means in the online space
- How the evolution of digital products is making it more difficult to utilize affiliates
- Why affiliate marketing can be a shaky foundation to build your business upon
- How much of your revenue you should be spending on Facebook ads
- Why affiliate marketing tends to burn out entrepreneurs
- What we prefer our clients to focus on instead of affiliate marketing
- When does affiliate marketing make sense and why?
