TBL Episode 49: Investing in the long-term success of your online business (part 1)
Sep 23, 2019•23 min•Transcript available on Metacast Episode description
Running a business online is still a relatively new frontier. It feels like only 10-15 years ago, people were still uncomfortable typing in their credit card info to buy a used book on Amazon. Consumers have come a long way when it comes to being comfortable doing business online, but we still see many entrepreneurs operating like they’re trying to make a quick buck and cash out instead of aiming to build sustainable businesses. Building an online business that’s in it for the long run goes far beyond a couple successful launches or landing a big client. You need to create a foundation for the business that you can build on and grow without the entire machine breaking down. In part one of this two-part series, we’re going to look at what it takes to invest in the long-term success of your business so you can create a sustainable income for years to come. - Why getting clear on your main offer is so crucial for growth
- Why less is more when it comes to product strategy
- Why our clients are focusing as much on their operations as they are their marketing and sales
- Why our clients are more dedicated to building out a team of employees instead of just contractors
- How to shift your email marketing strategy
- Why building a strong team is more necessary than ever for online businesses
- Why investing in your lead generation is no longer an option if you want to create a sustainable business
