TBL Episode 105: Should you promote your offer during the holidays?
Nov 16, 2020•11 min•Transcript available on Metacast Episode description
The holidays can be a complicated time for online businesses. While the holiday season can make or break retail, manufacturing, and e-commerce businesses, it seems to have a smaller effect on coaching and info-based online businesses (the types of businesses we serve at Evolved Finance). Over the years, I’ve heard a lot of takes from different business experts about what online businesses should do during the holiday season. That’s why for this episode, we discuss: - What we’ve seen with our clients’ numbers during the holidays
- Why it’s crucial for you to understand if there is seasonality in your business
- What you should be aware of when advertising in November and December
- Any misconceptions entrepreneurs have about how the holidays might affect their online businesses
- Why your numbers can help you better understand what the right decision is for your own online business
