Episode description

Arman Sood is the co-founder of Sleepy Owl - a new age coffee company that’s making good quality coffee accessible to consumers through their cold brews, ready to drink cold coffee, and an array of such coffee-based products.

We’ve known Arman and his co-founders ever since they started Sleepy Owl, as fresh graduates from Law school, that too; and it’s so great to see them grow and expand their portfolio. In this episode we talk about competition, and how at times a rising tide lifts all boats- as it has with the “coffee movement” in India. Arman also talks about the research and development that goes into launching new products and subcategories for Sleepy Owl. It takes A LOT to build a consumer product, that too one with a limited shelf life; from fundraising to hiring, your own personal growth as a leader - our conversation covers this and more!

If you’re early in your startup journey, you will thoroughly enjoy this episode. Arman is refreshingly honest and upfront.

If you’ve got questions, suggestions, ideas and feedback to share, email us at openhouse@lbb.in. You can find us on Twitter on @FromLBB and I’m on @suchitasalwan