Luxury Dealership Whisperer: Building a Multi-Million Dollar Powerhouse with Culture | Lonny Soza
Feb 06, 2025•38 min•Transcript available on Metacast Episode description
Welcome to the Car Dealership Guy Podcast. In this episode, I sit down with Lonny Soza, Vice President of Fertitta Auto Group, to discuss how he built a multi-million dollar powerhouse, the biggest lesson he learned acquiring vehicles for CarMax and AutoNation, and how he's bringing Bentley-level customer service to his new Chevrolet store—plus much more.
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Topics:
01:26 – What is the path to success in the car business?
02:02 – What role does a car buyer play in a dealership?
06:08 – How do you cultivate a winning culture in a dealership?
09:13 – What are the best hiring and training strategies for success?
16:17 – How do dealerships generate demand and market effectively?
18:51 – What defines success for ultra-luxury car brands?
20:58 – How does inventory allocation impact dealerships?
22:20 – How do economic cycles affect luxury car sales?
24:30 – How does social media influence brand reputation for dealers?
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