#54 Leadership secrets of the world's #1 Toyota Dealer, Selling 25,000 cars a year, Lease returns crashing in 2024? | Doug Eroh, President and GM of Longo Toyota
Jan 30, 2024•1 hr 3 min•Ep 54•Transcript available on Metacast Episode description
In this episode, I'm speaking with Doug Eroh, President and GM of Longo Toyota
This episode is brought to you by:
Car Dealership Guy Industry Job Board - Connecting world-class talent with top-notch companies in Automotive. Find your next role—or start hiring today—at CDGJobs.com.
Fullpath - Discover Automotive's Leading Customer Data and Experience Platform. Learn more @ https://fullpath.com/
AutoFi - AutoFi empowers your team with digital retail technology that accelerates the sale. Learn more @ https://www.autofi.com/cdg/
Interested in advertising with Car Dealership Guy? Drop us a line here
Interested in being considered as a guest on the podcast? Add your name here
Topics:
(00:00:00) - Intro
(00:03:06) - Doug’s exposure to auto
(00:04:39) - Is LA the largest Toyota market in the world?
(00:05:29) - Making the jump from corporate to the retail side of auto
(00:07:09) - Officing in the dealership showroom & experiences as the GM of Longo Toyota
(00:12:37) - Longo’s scale
(00:14:00) - The difference between Doug’s roles at Longo and Penske
(00:14:58) - Longo’s structure, amenities, and talent recruitment
(00:23:48) - Longo’s tech stack & AI implementations
(00:32:13) - What metrics are you tracking daily?
(00:37:32) - Thoughts on affordability & leasing
(00:42:41) - Is Toyota hurting itself for being undersupplied & staying away from EVs?
(00:51:02) - Do you have any concerns right now?
(00:54:34) - Where are the opportunities right now?
(00:57:36) - How are you attracting talent?
Check out Longo Toyota here or get in touch.
Check out the website for more (https://dealershipguy.com) and follow me on X @GuyDealership! (https://x.com/guydealership)
This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
