#122 Transforming a dealership group into a TikTok famous powerhouse, How dealership marketing is evolving, Building the world's largest Honda store | Ryan Rohrman, CEO of Rohrman Auto Group

Car Dealership Guy Podcast

Sep 26, 2024•1 hr 2 min•Ep 122•Transcript available on Metacast

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Episode description

Welcome to the Car Dealership Guy Podcast! In this episode, I chat with Ryan Rohrman, CEO of Rohrman Auto Group. We dive into topics like transforming a dealership group into a TikTok powerhouse, achieving over 4 million views on a TikTok video, building the world’s largest Honda store, and much more! This episode of the Car Dealership Guy Podcast is brought to you by: TransUnion — helping dealers deliver the seamless, personalized transactions today’s car shoppers expect. Learn more at www.transunion.com/cardealershipguy Cars Commerce - The platform to simplify everything about buying and selling cars. Learn more at https://www.carscommerce.inc/ CDK Global - Empowering dealers with the tools and technology to build deeper customer relationships. Learn more @ https://www.cdkglobal.com/dealership-xperience-platform Interested in advertising with Car Dealership Guy? Drop us a line here Interested in being considered as a guest on the podcast? Add your name here Topics: (00:00:00) - Intro (00:02:02) - What drove you to go all in on social media? (00:04:58) - Ryan’s career in auto (00:14:45) - How are you getting to know your customers? (00:18:35) - What does your tech stack look like? (00:27:25) - Are you using AI tools? (00:33:19) - Dealership fundamentals (00:42:40) - Why did you decide to train your team on social media? (00:46:51) - Will the winning dealerships be staffed by micro-influencers? (00:53:33) - How is business right now? (00:54:55) - How are you combating affordability? (01:00:58) - Closing thoughts Check out Car Dealership Guy’s stuff: CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.