#32 Will the dealership survive, Where she's investing big, Tech's biggest challenges in the dealership, Vulnerable leadership | Barb Edson, Chief Marketing Officer, CDK Global
Oct 13, 2023•38 min•Ep 32•Transcript available on Metacast Episode description
In this episode, I'm speaking with Barb Edson, Chief Marketing Officer at CDK Global.
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Topics:
(00:00:00) Intro
(00:01:57) - Barb’s career background
(00:03:47) - What is the Internet of Things?
(00:04:45) - The auto industry is ripe for disruption
(00:06:23) - Why the dealership is NOT going away
(00:10:46) - The biggest challenges and inefficiencies in the industry
(00:14:40) - What areas were you behind the 8-ball most?
(00:16:20) - The CDK dealership experience
(00:20:25) - The continued digital transformation of the industry
(00:23:36) - Future-proofing tech
(00:26:33) - Barb’s process for improving the product
(00:29:51) - What changes in automotive retail over the next 5 years?
(00:32:56) - Will dealers be challenged in adopting this technology?
(00:34:35) - Where people can reach Barb and CDK
You can learn more about CDK Global here or follow them on X @CDKGlobal.
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This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
