#24 Acquiring 60+ dealerships within 7 years, Raising kids into generational wealth, Paying $200M+ for a Toyota store & Brett’s blunt message to Ford CEO Jim Farley | Brett Morgan, CEO, Morgan Auto Group
Aug 25, 2023•2 hr 30 min•Transcript available on Metacast Episode description
This episode is brought to you by:
KEYper Systems - Key Management Simplified.
Fullpath – Discover Automotive's Leading Customer Data and Experience Platform.
In this episode, I'm speaking with Brett Morgan, CEO of Morgan Auto Group.
00:00 - Intro
02:48 - Brett’s background
08:20 - Succession & raising kids in generational wealth
13:51 - The journey to becoming CEO
29:53 - What Brett looks for in an acquisition
50:50 - Toyota and EVs
1:02:00 - Has dealership profitability peaked?
1:07:39 - Brett’s message to Ford CEO Jim Farley
1:11:37 - Raising capital through private equity
1:20:08 - Finding the best people
1:28:45 - Wrapping up
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Morgan Auto Group
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