![S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests - podcast episode cover](https://assets.pippa.io/shows/61d4ae405ad158001379010e/1641346977371-7fe0a89ec30d66487a10d8be7e5d8b26.jpeg)
Episode description
This week, we explore the world of torture tests. Torture test commercials are one of the advertising industry’s most powerful techniques - because when a product can survive a dramatic test, it can convince a lot of people to buy the product. Unless, that is, the torture test goes very wrong…
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